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Cowboys Stadium HD Video Board Wins International Stadium Business Award for Creativity

Dublin, Ireland –Stadium Business Awards in association with Guinness has named Cowboys Stadium in Arlington, Texas the award winner for “Creativity” for the facility’s HD Video Board. The international awards ceremony took place during the Stadium Business Summit at the Guinness Storehouse in Dublin, in front of an audience of over 150 stadium industry professionals from around the globe on June 18th.

“Jerry Jones was driven to create the ultimate game-day experience for fans at Cowboys Stadium,” said Jack Hill, Cowboys Stadium General Manager.  “With his vision, he challenged everyone – architects, engineers, builders and Mitsubishi Electronics – to create something revolutionary in stadium design. We are extremely proud of this global recognition.”

“This exceptional scoreboard is an example of the Dallas Cowboys owner, Jerry Jones’ revolutionary approach to the stadium business and it is an honor to accept this award on behalf of him, his family and the Dallas Cowboys organization,” said Bill Bury, director of sports venues at Manhattan Construction Co.

Manhattan Construction Co. built the $1.2 billion, 80-seat Cowboys Stadium which is home to the National Football League’s Dallas Cowboys and the NCAA’s AT&T Cotton Bowl Classic. The stadium has also been selected to host Super Bowl XLV in 2011.

Bury, who was directly involved with the right-sizing, manufacturer selection and installation of the scoreboard, said the Cowboys Stadium video boards have revolutionized the game day experience. With two of the world’s largest native HD boards hung above the field, every fan enjoys the combination of the luxury one would get at home with the larger-than-life action and the excitement of the live game day experience, he said.

At 70’ tall and 160’ wide, the board hangs in the center of the stadium and has over 25 million LEDs and the capability to show HD quality and 3D images, he said. The entire structure can be lowered to 25 feet above the field, or raised to the NFL required height of 90 feet above the field.

“Created this year to recognize the leading venues and the people behind them, the awards received a remarkable 1,000 nominations so winners should be very proud of their achievements”, commented Ian Nuttall, co-founder of “An impressive calibre of entries testified to the incredibly high standards being attained right across the industry.”

Nominations from around the world were whittled down to a shortlist judged by an independent panel of industry figures, including:

  • Michael Bolingbroke, COO, Manchester United Football Club
  • Paul Fletcher, Chief Executive, Burnley FC
  • Paul Latham, COO International Music, Live Nation Entertainment
  • Rory Sheridan, Head of Sponsorship, Guinness
  • Erik Stover, General Manager, Red Bull New York soccer team

Finalists for the “Creativity” award were:

  • Museo River at River Plate FC, Argentina
  • Cowboys Stadium HD Video Board, Texas, USA
  • Emirates Stadium banner-wrapping, London
  • Sunderland’s Stadium of Light 2009 events calendar, UK
  • Ricoh Arena’s ticket marketing offers, UK

“Guinness is delighted to support the Stadium Business Awards 2010 and to play our part in recognising the outstanding achievements of sports venues around the world,” commented Rory Sheridan, Sponsorship Manager of Guinness at Diageo Ireland. “As a major sports sponsor globally, Guinness recognises that the quality, safety and entertainment value of the venues in which our sponsorships are hosted form a vital ingredient to the overall success of the sponsorship experience for all involved.”

About Cowboys Stadium
Cowboys Stadium is the largest, most technologically advanced entertainment venue in the world.  Designed by HKS and built by Manhattan Construction, the $1.2 billion stadium features two monumental arches, the world’s largest HDTV video board, an expansive retractable roof and the largest retractable end zone doors in the world.  Features of the stadium include seating for 80,000 and expandable to 100,000, over 300 luxury suites, club seating on multiple levels and the Dallas Cowboys Pro Shop, open to the public year round.  In addition to being the new home of the Dallas Cowboys and the AT&T Cotton Bowl Classic, the stadium will host Super Bowl XLV in 2011 and the 2014 NCAA Men’s Basketball Final Four as well as high school and college football, concerts and special events.  In February of 2011, the stadium hosted the NBA All Star game in front of a world record 108,000 fans. For more information, go to

About Manhattan Construction Company
Founded in 1896, Manhattan Construction Co. is ranked among the top five sports facility builders in the nation by Engineering News-Record. Manhattan builds projects throughout the Southwest and East regions of the United States, Mexico, Central America and the Caribbean, and provides pre-construction, construction management, general building, and design/build services.

About the Stadium Business Awards 2010 in association with Guinness
Held for the first time this year, the Stadium Business Awards in association with Guinness, were created as a platform to showcase innovation, professionalism and best practice within the stadium industry. All aspects of the international stadium and sports venue sector were covered. The awards are organised by Xperiology, creators of the Stadium Business Summit conference and suppliers of stadium management training, consultancy and advisory services to the sports and entertainment sector.

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